AI is redefining what we value in Humans, and my recent experience just proved it again.
So, this past week, I was talking to a friend about this project I was working on. I needed a logo, nothing fancy, just something that really captured the story behind what I was building. Normally, I’d reach out to a designer, go through the usual process — briefing, brainstorming, back-and-forths. But this time, I decided to try an AI tool.
Within 20 minutes, it generated a bunch of logo options after it had asked me all the right questions: what the story was, the feeling I wanted, the purpose, industry etc But that’s not even the most interesting part.
Here’s what caught me: even though I used AI, I still had access to a real designer, someone I could pay a bit extra to refine whatever the AI came up with. So the AI basically did all the groundwork- created the draft logos, built the presentation decks, mockups, and business cards. Literally everything that would usually take a designer a couple of days.
And all the designer had to do was just refinement — adding the human touch, the taste, the creative nuance. And once they updated the final logo, the AI automatically rolled out those changes across every brand asset. No more manual edits.
And that was when it hit me: AI is elevating human creativity. It’s freeing us up to focus on judgment, intuition, and storytelling, while automating execution, the repetitive, and mechanical stuff.
And honestly, AI is making us better thinkers too. Because to use it well, you need clarity. You need to ask the right questions, to know what you actually want and articulate your ideas precisely. The quality of your questions determines the quality of your results, and that’s exactly the era we’re in now.
So if you think about it, AI isn’t here to take our place; it’s here to challenge us to show up more human. It’s taking the heavy lifting off our plates and amplifying the skills that make us uniquely who we are.
I’d love to hear your own experience with AI — how has it changed the way you create or think?
This really resonates with me. As a content strategist, I’ve found AI to be an incredible support system, not a replacement.
It helps me organise ideas faster, generate content outlines, analyse engagement data, and even refine tone for different audiences.
But just like you said, the magic still lies in the human layer. AI might draft the framework, but it’s our creativity that gives it meaning and connection.
For me, it’s been less about doing less work and more about doing better work with more focus, strategy, and clarity.